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Conjuring designs from thin air in a virtual world

Virtual Reality (VR) technology promised to make it possible for designers to ‘see’ new cars, factories and houses before they had been even built. With new high-quality headsets and software, that vision is closer to coming true.

Most designs used to start with an idea, a pen and some paper.

Now, imagine conjuring 3D shapes out of thin air and sharing your life-like designs in real time with people half way around the world.

The whole process of designing a new product becomes faster, cheaper and more effective. VR is finally beginning to fulfil its potential for business.

“You can walk around your sketches so you can see how your lines work in a 3D environment, and move freely in a room,” explains Jan Pflueger, augmented and virtual reality co-ordinator for German car firm Audi.

In the past, the technology – hardware, software, connectivity – simply wasn’t up to the job.

“Designers didn’t like using headsets because the image resolution was too low,” says Mr Pflueger.

Not only were the images poor quality, the headsets were heavy and uncomfortable to wear.

But now that processing speeds have increased and optics tech has improved, we’re reaching the stage where VR is coming close to the limits of what the human eye can perceive.

For example, Audi is working with Finnish start-up Varjo, which has recently starting selling a high-end (€5,995; £5,170) headset boasting “human eye resolution” using a technique called “foveated rendering”.

It uses eye-tracking technology to tell which part of the image you’re focusing on, then concentrates its processing power on that section to render it in high definition.

So you perceive the highest quality without having to process the entire image in high definition for every frame, which would require huge computing resources.

“In the beginning, designers hadn’t been able to view their designs properly, but now they can walk around cars or other objects in life size,” explains Niko Eiden, Varjo chief executive.

And because the image quality is so good, car designers can experiment with different materials for seats, dashboards and so on without having to make expensive physical models, says Mr Pflueger.

“This speeds up the design process because they can make decisions about how designs should be modified at a very early stage,” he adds.

 

Read More – www.bbc.co.uk

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Retail Mergers and Acquisitions Rise by 15% as Businesses Try to Combat Falling Sales

The number of retail sector mergers and acquisitions has grown by 15 per cent in the last year as companies try to make up for struggling sales, a new study reveals.

Figures compiled by law firm RPC show there have been 37 retail mergers and acquisitions (M&A) deals in the year to 31 March, compared with 32 in 2016-17.

RPC said the recently announced Asda and Sainsbury’s merger was a good example of the recent trend for businesses in the food side of the retail sector to “add economies of scale to make up for slowing organic sales growth”.

Firms are also favouring M&A over flotations, due to weak demand from investors. Selling up to a competitor is seen as a more secure way for existing investors to exit a smaller retailer than an IPO which could be cancelled at any point “due to short-term volatility or poor sentiment towards the sector”.

“Through mergers such as Asda and Sainsbury’s, market leaders are looking beyond all the hype about the ‘meltdown of the high street’ and getting on with building breadth of offering and scale,” said RPC corporate partner Karen Hendy.

However, while the number of deals has jumped, the overall value of those transactions has fallen 16 per cent to £3.7bn, from £4.3bn the year before. Ms Hendy said: “It is important that sellers and creditors are sensible over the prices they are expecting from M&A deals in the current climate.”

Meanwhile, RPC said there is still interest in buying distressed retailers’ assets but buyers are looking for substantial discounts, and the number of retailers entering insolvency has risen by 7 per cent in the last year.

UK M&A deals announced in 2017-18 include:

  • The Co-op’s approach for Nisa, valued at £143m

  • Tesco Opticians’ acquisition by Vision Express owner Grandvision

  • Multiyork Furniture’s acquisition by DFS

Read More – www.independent.co.uk