Sony Music is latest after Spotify, Amazon and Apple to try to cash in on boom in audio listening.
Sony Music has acquired the UK’s largest independent podcast producer, Somethin’ Else, which makes David Tennant’s interview series and The Sun King, David Dimbleby’s deep dive into the life of Rupert Murdoch.
Home to artists from Beyoncé and AC/DC to Dolly Parton, Sony is using the acquisition to spearhead the launch of a new global podcast division.
“Our new global podcast division is key to our plans for a fast-paced expansion in the market, diversifying our creative abilities and providing a home for exciting content that will benefit millions of podcast lovers around the world,” said Dennis Kooker, the president of global digital business and US sales at Sony Music Entertainment, the Sony subsidiary that struck the deal.
Companies ranging from Spotify and Amazon to Apple have been snapping up now increasingly scarce prime podcast producers and platforms to cash in on a boom in audio listening and diversify away from a reliance on music streaming.